Jonty has always worked in the short, provocative form. He honed his craft making trailers and promotions for BBC creative services and numerous TV networks. Jonty has since helmed award-winning campaigns across the globe, working in all manner of styles, from celebrity and comedy, to animation and post-production, for clients such as Google, Coke, and Ford. Over the last decade he has trailblazed the format of staging experiences and documenting the general public's reactions. His adventures include Ninjas running riot in Shanghai for a dandruff shampoo, hurling customers out of planes and planting Antonio Banderas as a local bank manager for a day. He is a specialist at capturing the moments he stages to make them look completely unrehearsed and spontaneous.