Kai Sehr is a director with a very wide variety of interests and talents. He cannot be squeezed into any one category. Whatever he touches generates lots of attention, and brings awards. He has his very own style. He always manages to reinterpret himself and the subject without losing sight of his high qualitative standards. In addition to music videos, he also devotes himself to social issues and handles them carefully. All things considered, Kai is an exceptional artist who always knows exactly what he’s doing, and getting himself into, whether he’s working on a commercial, a music video or a feature length documentary. Currently, Kai is realizing a rodeo documentary called Bucking Heart besides his commercial projects.