Billy Pols grew up in South Africa, where he spent his early years on a farm making slasher films with his siblings. After moving to the Netherlands, he studied to become an art director, but continued to flirt with film. His documentary Plank, inspired by his love of and immersion in the world of skateboarding, won multiple international awards and soon brought him to the attention of the production community. He has since won numerous awards for his commercial work, which is characterized by its visually striking imagery. He is considered a master in visual communication, treading the fine line between driving a concept and composing the perfect image with a poetic human touch. This unique ability has led him to work with international brands such as Adidas, Guinness, Coca-Cola and Opel.